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5 Lessons from AirDye on Building a Strong Green Brand

Efforts by the firm AirDye to sharply reduce the water used by the textile industry in coloring fabrics offer marketing lessons to any company than wants to build a green brand.   Read the rest here:...

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3 Lessons on Fulfilling on a Green Brand Promise

  Why is it that consumers hold green brands to a higher standard than they do themselves?   See more here: 3 Lessons on Fulfilling on a Green Brand Promise

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How Organic Valley Built a Green Brand with Guerrilla Marketing

A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz Forum how...

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